Workforce planning development, resources and tools

Wendy Perry, Head Workforce Planner

Wendy Perry – Managing Director


Wendy Perry is a renowned innovator, leader, speaker and writer in Workforce Planning and Development, Vocational Education and Training (VET), Entrepreneurship and Innovation.

Edupreneur of the Year in the Vocational Education and Training category for 2015, Wendy is a described as an inspiration by her colleagues and she recently presented a key note at the World TVET Conference in Sarawak, Malaysia on Innovation through Partnerships and Collaboration in TVET.

With a vision of developing 21st Century Workforces and World-class VET systems, Wendy is the Managing Director of Wendy Perry and Associates Pty Ltd, VET Strategist at WPAA and Head Workforce Planner at Workforce BluePrint.

Workforce BluePrint provides:

  • Workforce Planning and Development Services – Professional Development including the Workforce Architect Program, Tools and Coaching, Skills Profiling, Project Management – Workforce Plans and Initiatives; and
  • Entrepreneurship and Innovation – Coaching and Mentoring, Training Delivery and Digital Productivity.

Wendy Perry and Associates Pty Ltd are Vocational Education and Training Strategists providing:

  • Vocational Education and Training (VET) Services – Coaching and Mentoring, Skills Recognition and Recognition of Prior Learning (RPL) Models, Business Analysis and Program Design, Facilitation and Professional Development, Action Research and Change Management, VET insight and Strategic RTO Reviews; and
  • Customer Contact Consultancy – Health Check Review, Future Proofing, and Contact Centre Establishment.

Her reputation as a leading authority on Workforce Planning and Development and Vocational Education and Training (VET) is well earned with extensive experience working across Australia and internationally in the Agriculture, Banking and Finance, Building and Construction, Civil Construction, Community Services, Contact Centre, Defence, Disability, Education, Employment Services, Energy, Events, Food and Wine, Government, Health, Higher Education, ICT, Manufacturing, Mining and Resources, Sport and Recreation, Small Business, Telecommunications, Tourism, Vocational Education and Training (VET), and Water sectors.

Wendy is known for her pragmatic and collaborative style.  Undoubtedly one of Australia’s prominent industry professionals, Wendy has developed, designed and implemented key systems for workforce development and planning and development throughout her career.

Wendy is a regular chair and MC, professional presenter and speaker having spoken at Australian and international conferences.  Addressing key topics such as workforce planning and development, collaboration, digital capability, economic development, entrepreneurship, innovation, partnerships, VET and Technical Vocational Education and Training (TVET international).  She also has extensive experience speaking at national, state and territory conferences sharing her action research, giving insights into reforms, policy, industry trends, and emerging capability areas.

Wendy has published numerous papers, toolkits, reports and resources on workforce planning, workforce development, Recognition of Prior Learning (RPL), Vocational Education and Training, Applying Research and Information.

An advocate for reducing carbon emissions, Wendy has led her organisation to reduce their carbon emissions over a 4 year period from 60 to 6 tons of CO2 emissions.  Wendy was the founding chair of the Small and Medium around the Reservoir Traders (SMART) Business Association and the past Chair of the Southern Adelaide Skills for Jobs in Regions Network.

Beginning her career as an Australian Apprentice (trainee) in state government, being quickly promoted to higher level administration roles and then working in a contact centre environment with Telstra, Wendy has a strong client focus.  Wendy’s background includes business development, consultancy, training and assessing, leadership and management roles within private and public Registered Training Organisations in the areas of Traineeships and Apprenticeships (all industry sectors), Vocational Preparation and Business Services.

Wendy was the youngest Educational Manager in TAFE in South Australia at 25 years of age.  She established the first call/contact centre training facility in South Australia at the Institute, gaining sponsorship from numerous contact centre, technology and recruitment agency supporters.  Whilst in this role, Wendy was approached by the Industry Skills Board for Information Technology to manage the Women into IT&T project for South Australian Business Vision 2010.  Linked to her work within industry, the Department of Education and Children’s Services offered Wendy a position in a senior policy role with an IT&T industry focus in the secondary schooling sector.  In January 2003, at the age of 29, Wendy established operations for Wendy Perry and Associates Pty Ltd and with her first client, Reframing the Future she undertook a project management role working with organisations from around Australia from 2004-2008.

Wendy holds a Master of Education, Vocational Graduate Diploma of Management (Learning), Advanced Diploma of Management, Diploma of Quality Auditing, Diploma and Certificate IV in Training and Assessment, and Certificate IV in Small Business Management.  On a personal note, Wendy enjoys reading, speaking and writing about entrepreneurship, teenage employment, small business issues, marketing, social networking, Work Life Balance including mini breaks and her experiences visiting wineries, restaurants, farmers markets and tourist locations, as well as attending events and festivals.  In 2011 Wendy was recognised with an Achievement Award for her contribution in the local business community and in 2013 on the South Australian Women’s Honour Roll.

Contact details:, Mobile: 0416 150 491, Ph: +61 08 8387 9800, Wendy on Facebook, Wendy on Twitter,Wendy on LinkedIn.

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